Adrian Dewey
Portfolio CFO, ACA, MCSI
PROFESSIONAL PROFILE
- Career Highlights: Led multiple M&A transactions and integrations across SaaS and digital marketing platforms. Reduced churn by up to 60% and improved productivity by 80% through financial and operational restructuring. Advised on valuation strategy resulting in an acquisition at 3× the industry multiple. Implemented ERP, BI, and accrual accounting systems to elevate reporting accuracy and investor confidence. Scaled a motorsports group to $3M in revenue and built the world’s largest Radical race car dealership. Served on the FP&A Advisory Board and Global M&A Specialist Team within an international CFO advisory network.
- Specialties: FP&A & Forecasting, Institutional Fundraising, SaaS Metrics & Unit Economics, M&A Leadership & Due Diligence, Strategic Planning, ERP & BI Implementation, Capital Allocation, Board & Investor Relations, Pricing Strategy, Organizational Alignment (EOS), P&L & Cash Flow Management, and Crisis & Turnaround Strategy.
- Education: ACA — Institute of Chartered Accountants in England and Wales MCSI — Chartered Institute for Securities & Investment BSc (Hons) Econometrics & Economics — University of York
CAREER JOURNEY
Adrian Dewey is an accomplished Chief Financial Officer and trusted advisor to founders, boards, and investors across technology-driven and talent-based organizations. With a career spanning SaaS, digital marketing, analytics, and growth agencies, he specializes in building scalable financial infrastructure that supports rapid expansion and long-term enterprise value creation.
As a Fractional CFO, Adrian has led organizations through operational inflection points, institutional fundraising preparation, pricing redesign, ERP and BI implementation, and multiple successful acquisitions. He has driven measurable impact, including reducing churn by up to 60%, improving productivity by 80%, increasing gross margins through pricing optimization, and guiding a client to an acquisition at three times the industry multiple. His leadership consistently strengthens financial transparency, enhances SaaS metrics and unit economics, and builds investor-ready reporting frameworks.
Beyond financial leadership, Adrian embeds the Entrepreneurial Operating System (EOS) to improve accountability, alignment, and cultural cohesion across organizations. His experience includes overseeing multi-entity portfolio structures, serving on advisory boards, leading M&A strategy and due diligence, and acting as interim CEO for early-stage ventures through to profitability.
With a foundation in corporate finance and capital markets from KPMG, Teather & Greenwood, and PwC’s Turnaround Group, Adrian brings institutional rigor to entrepreneurial environments. His leadership bridges strategic vision with disciplined execution, enabling companies to scale confidently while positioning for sustainable growth or exit.